Is your business overdue for a glow up?
Given that those born after 1996 have reached working age over the last few years, it’s time to learn how to successfully attract and retain Gen Z talent.
Making up a significant part of the current workforce, this generation helps to ensure a diverse and dynamic talent pool, bringing innovation and fresh ideas to the table.
What Do Gen Z Want?
Whilst older generations might have been satisfied with just a paycheck, today’s employees want to feel as if they’re contributing to something bigger and see for themselves how their work makes a difference.
With the boundaries between work and home lives becoming increasingly blurred in recent years, it should really come as no surprise that Gen Z’s response to this has been to look for a clearer separation between the two.
Their idea of healthy work/life balance, for example, revolves around flexible working hours and remote work options. This means one surefire method of attracting and retaining the best Gen Z talent is to offer these policies, trusting your people to deliver what they need to, in the best way for them.
Why Do Gen Z Ghost Potential Employers?
Ghosting is a slang term originating in discussions about romantic relationships, but has quickly become the go-to for when someone stops replying to messages in any relationship context.
From a professional point of view, ghosting during the hiring process is of course frustrating for you as a business, which is why you want to avoid getting to that stage with your Gen Z candidates in the first place.
One of the main reasons this generation chooses to ghost is the lack of clear communication from the prospective employer. Candidates value transparency and clarity when it comes to things like the timeline of the hiring process or when they can expect to hear back after an interview, and rightly so.
Here at HR Star, we’re cheerleaders for the use of tech solutions such as applicant tracking systems. These take most if not all the hassle out of streamlining candidate communications, giving you the best chance of attracting and retaining that Gen Z talent.
Benefits vs Risks for Employers
Should your business prioritise meeting Gen Z’s needs, you can expect to benefit from enhanced employer brand, increased employee satisfaction and higher levels of productivity.
When your people feel valued, they’re more likely to perform better and stay loyal to your company over the long term, leading to better collaboration within teams and reduced turnover costs.
HOWEVER.
Those who choose to neglect the newest working generation’s needs risk dealing with talent shortages and decreased productivity, potentially triggering a ripple effect across your organisation that affects team dynamics, collaboration and overall business performance.
Remember, information travels quickly. Negative experiences shared by prospective candidates or previous employees can quickly tarnish the reputation of your business – no cap.
If you’d like to learn more about how to attract and retain Gen Z talent, reach out to one of our friendly advisors today.
Alternatively, why not check out our recent blog on the most popular employee benefits in a new job?
